North Carolina State University

North Carolina State University’s Edward P. Fitts Department of Industrial and Systems Engineering reached out to Blvd to resurrect it’s brand. The engineering school competes within itself to attract the most talented engineers for their programs. Triangle Blvd developed the ‘Lead the Pack’ campaign to highlight ISE as a top 10 engineering program, as well as encourage leading students to apply for the program. The campaign spread across print, video, and web mediums.